Best CRM for Mortgage Brokers in Canada (2026 Honest Review)

Most CRM reviews you'll find online are written for American loan officers — tools built around 30-year fixed mortgages, Fannie Mae guidelines, and lender workflows that have nothing to do with how Canadian brokers operate. This one isn't.

This review is written specifically for the Canadian market. We've looked at every major tool brokers are actually using — Canadian-built and American — and we're going to be honest about what each one does well, where it falls apart, and who it's actually built for.

A few numbers worth knowing before we get into it. Canadian mortgage brokers now hold a 33% market share, up four percentage points since the end of 2022 (Source: Mortgage Professionals Canada 2024 Mid-Year Report). About 60% of all outstanding mortgages in Canada are expected to renew in 2025 or 2026 — roughly 1.2 million files landing on brokers' desks right now, each one a new document collection event (Source: Bank of Canada). And mortgage renewals are projected to rise approximately 57% in 2025 and 109% in 2026 compared to 2024 (Source: WOWA.ca). The volume is only going up.

One thing to establish clearly before anything else: Filogix and Velocity are not CRMs. This distinction matters more than it might seem, and we'll explain why below.

Before You Compare CRMs: Understand Your Existing Stack

Most Canadian brokers are running a three-layer problem without realizing it. They have a submission tool. They don't have a CRM. And they have no real document intake system at all. Understanding the difference between these layers is the starting point for making any good software decision.

Filogix Expert

Filogix is the dominant lender submission platform in Canada, owned by Finastra and deeply embedded with major lenders — TD, Scotia, First National, MCAP, and most of the monoline lender network. The majority of Canadian brokers use it daily.

What it does well is narrow and important: lender submission, deal status tracking, rate shopping across lenders. What it doesn't do is everything else — pipeline management, client communication, document collection, referral partner tracking, follow-up automation.

The problem isn't Filogix itself. The problem is that brokers spend so much time inside it that it becomes the default "system" by habit. Emails live in Outlook. Documents live in Dropbox. Follow-ups live in someone's head. That's not a CRM — that's a submission tool with a lot of manual work happening around it.

Verdict: Non-negotiable for most Canadian brokers. Not a CRM.

Velocity (Newton Connectivity Systems)

Velocity is a Canadian-built Point of Sale and submission platform with strong adoption in BC and growing presence nationally. Its advantage over Filogix is a more modern borrower-facing experience — clients can fill out portions of their application directly through a portal, which is a meaningful improvement in client experience.

Velocity has some document upload capability built in. This is where brokers sometimes assume the document problem is solved. It isn't. The document upload feature is part of the application flow — it captures documents at the application stage, not throughout the file lifecycle. Once that initial submission is done, brokers are back to chasing documents over email.

Verdict: Strong tool, stronger client experience than Filogix. Still not a CRM. Document intake still a real gap post-application.

What Your Stack Actually Needs

Three layers: a submission tool (Filogix or Velocity) + a pipeline and CRM tool + a document intake layer. Most Canadian brokers have the first one and duct-tape the rest together with email and shared folders. Everything below is about filling the second and third layers properly.

The Tools, Reviewed Honestly

1. Finmo (now operated by Lendesk)

🇨🇦 Canadian-built | Free

This is the most important update in this review for 2026. Finmo, now operated under Lendesk, is free. Not a freemium with critical features locked behind a paywall — genuinely free for brokers to use.

What Finmo actually is has also evolved. It's now a full mortgage origination platform — it guides deals from application through to lender submission with built-in compliance checks, a borrower portal, and a network of 350+ lenders. FINTRAC-ready workflows are built in, and SOC 2–compliant data security is part of the platform. Filogix integration is included.

The borrower-facing experience is one of Finmo's genuine strengths. Clients get a clean portal, two-factor authentication on document uploads, and automated reminders when they haven't submitted what's been requested. For the initial application and document collection tied to that application, it's a solid experience.

The honest limitation is that Finmo's document collection is application-centric. It works well for getting documents as part of the initial intake. Where brokers still find themselves chasing is everything that comes after — additional documents requested mid-file, documents for renewals, follow-up items from lender conditions. That ongoing, deal-lifetime document management isn't what Finmo is built for.

Verdict: The most compelling free option for Canadian brokers in 2026. If you're not using it, the price alone makes it worth evaluating. Pair it with a dedicated document intake tool for the full file lifecycle.

2. My Broker Pro (MBP)

🇨🇦 Canadian-built | Flat CAD rate, no per-seat charges

MBP didn't make the original version of this review and it should have. It's a Canadian-built CRM designed specifically for mortgage brokers, integrates directly with Finmo to sync deal data automatically, and supports Velocity and Filogix via manual pipeline stage updates or API connections.

What makes MBP worth paying attention to is the pricing model. Unlike most CRMs, MBP doesn't charge per seat — you pay a flat rate and can add admin and underwriting staff without the bill scaling with your headcount. For a small brokerage bringing on support staff, that matters.

It includes appointment reminders (broker and client both get text alerts), pre-built workflows, and a chatbot pre-trained with mortgage FAQs. Support includes a 1-on-1 onboarding session and twice-weekly open sessions for ongoing help. Data is stored on Canadian servers.

The honest limitation is that MBP is newer and less proven at scale than some of the tools below. It's designed for a single broker with supporting staff, not for a large brokerage with multiple advisors needing complex team management.

Verdict: Worth a serious look for independent brokers and small teams who want a Canadian-built CRM that integrates with Finmo and doesn't penalize you for growing your team.

3. Mortgage Automator

🇨🇦 Canadian-built | Custom pricing

Mortgage Automator is a legitimate Canadian-built platform, but it's solving a different problem than most brokers have. It's designed primarily for private lenders and Mortgage Investment Corporations — loan origination, fund management, investor reporting, and private lending workflows.

If your business includes a meaningful private lending book, Mortgage Automator is worth evaluating seriously. It handles that side of the business well and is one of the few Canadian-built tools that does.

If you're primarily a traditional broker sending deals to banks and monoline lenders through Filogix, Mortgage Automator is built for a different use case than yours. The document management exists but isn't client-friendly in the way a borrower-facing portal needs to be, and the onboarding is steep for what most independent brokers actually need.

Verdict: Right tool for private lending operations. Likely overkill and mismatched for a traditional brokerage workflow.

4. Jungo (Salesforce-based)

🇺🇸 US-built | ~$125 USD/user/month + Salesforce base license

Jungo is powerful in the way that anything built on Salesforce is powerful — highly customizable, strong reporting, referral partner tracking, scales with large teams. If you have a dedicated ops person and a Salesforce admin, you can build almost anything you need in it.

The problem for Canadian brokers is the cost of getting there. You're paying two platform fees simultaneously — Jungo on top of Salesforce — and neither of those platforms knows anything about Canadian lender workflows, FSRA compliance requirements, or the Filogix/Velocity ecosystem out of the box. Every piece of Canadian-specific functionality needs to be custom built, which means more time and more money before the tool is actually useful.

Document collection requires third-party add-ons. Canadian compliance workflows need to be built from scratch. There is no native Filogix or Velocity integration.

Verdict: If you're running a large brokerage with dedicated tech and ops resources, maybe. For the average Canadian broker, the cost and complexity don't justify what you get.

5. Shape CRM

🇺🇸 US-built | ~$99 USD/user/month

Shape is a solid mortgage CRM for American teams. Clean UI, built-in dialer, SMS workflows, lead routing, and a decent pipeline view. It's not a bad tool — it's just not built for the Canadian market in any meaningful way.

No Filogix or Velocity integration. No Canadian lender awareness. French-language support is absent. The document portal is basic. Support hours don't align well with Canadian time zones.

Verdict: Built for the US market. Canadian brokers will hit integration walls immediately.

6. Surefire CRM

🇺🇸 US-built | ~$150–$300 USD/month

Surefire's genuine strength is marketing automation — drip campaigns, co-branded content for referral partners, milestone-triggered communications. If staying top of mind with past clients and referral partners is your primary pain point, it's one of the better tools for that specific job.

The problem is that the entire content library is built around American loan products. References to Fannie Mae, Freddie Mac, FHA, and 30-year fixed rates are baked into the template library. A Canadian broker would need to rebuild every template from scratch to make the content relevant. Document intake is essentially non-existent.

Verdict: Pass. The US-centric content library alone makes this a poor fit for the Canadian market.

7. BNTouch Mortgage CRM

🇺🇸 US-built | ~$69–$149 USD/month

BNTouch is the closest thing to a mortgage-specific CRM at an accessible price point — it has mortgage workflows, referral tracking, and renewal automations built in. The problem is that every one of those features is calibrated for the American mortgage market.

The renewal reminder workflows are built around 30-year fixed mortgages. Canadian mortgage terms run 1–5 years, which means a renewal pipeline in Canada looks fundamentally different. Document collection is passive and email-based. No Canadian lender integrations.

Verdict: Closer to the right category than a general CRM. Still US-first in every meaningful way.

8. HubSpot / Pipedrive

🇺🇸 US-built | $25–$90 USD/user/month

Both are excellent general CRMs — strong pipeline visibility, massive integration libraries, good reporting, easy to start. Neither knows anything about mortgage workflows.

You're building from scratch on anything mortgage-specific. No Filogix or Velocity integration. No Canadian compliance awareness. Document intake requires custom builds or third-party tools bolted on. For a broker willing to invest time setting up their own workflows, Pipedrive in particular can work well. For someone who wants something that understands the business out of the box, these tools require a lot of configuration before they're useful.

Verdict: Good contact database and pipeline tracker. Expect to spend significant time customizing before they fit a mortgage workflow.

Head-to-Head Comparison

The Document Collection Problem, In Real Numbers

This is worth its own section because it's the most underappreciated operational problem in the Canadian mortgage business.

Document collection, review, and verification accounts for up to 60% of total mortgage processing time (Source: ValuePenguin via eZintegrations). The back-and-forth of obtaining correct and complete information from borrowers leads to a process that can extend a file by days — delays that matter when rate holds have expiry dates and lender commitments have conditions attached.

The renewal wave makes this more urgent. Mortgage renewals in Canada are projected to rise approximately 57% in 2025 and 109% in 2026 compared to 2024 (Source: WOWA.ca). Each renewal is a full document collection event. A broker managing a growing renewal book who is still chasing documents over email is heading into a volume problem.

The tools that address this at the application stage — Finmo and Velocity primarily — do a good job of the initial intake. The ongoing document management throughout a live file, and particularly for renewals and conditions, is where brokers still end up in email threads.

Recommended Stacks by Brokerage Type

Newly licensed or solo broker, keeping costs at zero: Filogix (submission) + Finmo (free, application and pipeline). For document collection beyond the initial application, you'll still need a dedicated tool — most brokers default back to email here.

Solo broker or small team wanting a Canadian CRM: Filogix or Velocity (submission) + My Broker Pro (CRM, Finmo-integrated). Covers your pipeline and client management well. Document collection mid-file is still the gap to solve separately.

Established brokerage with private lending: Filogix + Mortgage Automator (private lending ops) + a dedicated document intake tool for client-facing collection.

Any broker, any size: Whatever submission and CRM tools you already use — the layer most brokers are missing is a proper document intake process that works throughout the full file lifecycle, not just at the application stage.

Frequently Asked Questions

What CRM do mortgage brokers in Canada actually use?

The honest answer is that most Canadian brokers don't have a true CRM — they have Filogix or Velocity for submissions and email for everything else. Among brokers who have adopted dedicated CRM tools, Finmo (free, Canadian-built) and My Broker Pro are the most relevant Canadian options in 2026. General tools like HubSpot and Pipedrive are also common for brokers who prefer to build their own workflows.

Is Filogix a CRM?

No. Filogix Expert is a lender submission platform. It handles deal submission and rate shopping across lenders but does not manage your pipeline, client communications, referral partners, or document collection. Treating it as a CRM is one of the most common operational mistakes Canadian brokers make.

What is the difference between Filogix and Velocity?

Both are lender submission and Point of Sale platforms — they are not CRMs. Filogix Expert is the dominant platform with the widest lender network. Velocity, built by Newton Connectivity Systems, offers a more modern borrower-facing application experience and is particularly strong in BC. Many brokers use both. Neither replaces a pipeline CRM or a document intake tool.

Is Finmo actually free?

Yes. As of 2026, Finmo is free for mortgage brokers. It includes lender submission via Filogix, a borrower portal, automated document collection at the application stage, and a 350+ lender network. It's operated by Lendesk.

Does Finmo replace a CRM?

Partly. Finmo handles deal management, borrower communication, and application-stage document collection well. What it doesn't cover is post-application document management throughout the file lifecycle, referral partner tracking, and marketing automation. My Broker Pro integrates directly with Finmo to add CRM functionality on top of it.

Is Mortgage Automator good for traditional mortgage brokers?

It depends on your business model. If you do private lending or work with MICs, Mortgage Automator is worth evaluating seriously. If you primarily submit deals to banks and monoline lenders through Filogix, it's designed for a different use case than yours.

How do Canadian mortgage brokers collect documents from clients?

Most still do it over email, which means chasing clients repeatedly, receiving documents piecemeal over days or weeks, and manually organizing everything into folders. Tools like Finmo handle this at the application stage. The ongoing collection throughout a live file — mid-file condition documents, renewals, additional lender requests — is where most brokers are still relying on email with no real system behind it.

Conclusion

No single tool wins on every dimension for Canadian brokers. The submission tool versus CRM confusion is costing brokers hours every week, and the document collection gap is costing them more than most realize.

The good news is that the Canadian-built options have improved meaningfully. Finmo being free removes one of the biggest barriers to getting a proper stack in place. My Broker Pro fills the CRM layer for independent brokers who want Canadian-built tools that integrate with what they already use.

With 60% of outstanding Canadian mortgages expected to renew in 2025 or 2026 (Source: Bank of Canada), the volume pressure on every broker's workflow is real and growing. The brokers who have a proper stack in place — submission tool, CRM, document intake — are going to handle that volume without it becoming a crisis. The ones still running everything through email won't.

The fix doesn't require a major platform migration. It usually requires identifying which layer of the three is missing and plugging the right tool into that gap.

CollectDoc is built for Canadian mortgage brokers who are tired of chasing documents over email. No client login required. Automatic reminders. Organized by deal. Try it free →